We've all seen the revered Nike 'swoosh' and the legendary Apple Mac 'Apple', however you don't have to be a big hitting corporate to make an impact. Your logo is an absolute essential from the first glimmerings of a business or venture. This often small graphic statement can speak volumes and can create an opinion or feel quite literally in a heartbeat, so you better make sure it's a good one as this will become your badge of honour, that people will see and trust.
